Factors affecting online shopping for e-retailers are knowing consumer buying behaviour and the buying pattern of goods, which are identified as demographics, psychographics, and website attributes.

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Although most orders for garments are placed by buyers on FOB basis, with buyers to pay for freight at the shipping destination, it is still necessary for the shipper or the agent to know how to calculate sea freight and air freight as buyers always need to know how much freight the merchandise cost per dozen. If you are required to sell on CIF basis, (with the shipper to prepay for freight at the shipping port) you will need to calculate the freight accurately for your own costing

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