Dr. Subrata Das https://www.textileschool.com/author/subratactlgmail-com/ a knowledge-base repository of textile articles Fri, 05 Aug 2022 09:36:54 +0000 en-US hourly 1 https://www.textileschool.com/wp-content/uploads/2018/03/textile-school-favicon-150x128.png Dr. Subrata Das https://www.textileschool.com/author/subratactlgmail-com/ 32 32 VISUAL MERCHANDISING ON IMPULSE BUYING BEHAVIOUR OF CONSUMER https://www.textileschool.com/7573/visual-merchandising-on-impulse-buying-behaviour-of-consumer/ https://www.textileschool.com/7573/visual-merchandising-on-impulse-buying-behaviour-of-consumer/#respond Sun, 26 Dec 2021 14:41:18 +0000 https://www.textileschool.com/?p=7573 VISUAL MERCHANDISING ON IMPULSE BUYING BEHAVIOUR OF CONSUMER

The Indian retail industry is one of the most dynamic and fastest-growing sectors in the world. Visual merchandising performs a key role in enticing the customers in the retail store, thereby. helps in increasing the sales of the store and to succeed in the competitive marketplace. Impulse buying is an important factor in visual merchandising. It arouses the consumers’ desire to buy the product which has been presented in an exciting & impressive manner.

In this investigation, the impact of visual merchandising on the impulse buying behavior of consumers is studied in the Coimbatore region, Tamil Nadu, India, and the results are interpreted statistically to understand the significance of various factors affecting the attitude of the customers in buying. The results of this work suggest that all the elements of visual merchandising - window displays, store interior, mannequin display, and signage have a positive impact on impulse buying according to the perceptions of the people in the Coimbatore region, Tamil Nadu, India. Among all the four elements, store interior has the highest positive impact on impulse buying behavior.

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Occupational Health Diseases in the Textile Industry https://www.textileschool.com/6881/occupational-health-diseases-in-the-textile-industry/ https://www.textileschool.com/6881/occupational-health-diseases-in-the-textile-industry/#respond Wed, 14 Apr 2021 10:50:22 +0000 https://www.textileschool.com/?p=6881 Occupational Health Diseases in the Textile Industry

The Hazards and risk involved in the textile industry are high compared to other industries and in this article a series of respiratory effects and other disease patterns among textile workers in the textile industry are detailed.

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Insect Repellent Textile Finishing using Natural Bio-molecules https://www.textileschool.com/6795/insect-repellent-textile-finishing-using-natural-bio-molecules/ https://www.textileschool.com/6795/insect-repellent-textile-finishing-using-natural-bio-molecules/#respond Sat, 23 Jan 2021 14:43:36 +0000 https://www.textileschool.com/?p=6795 Insect Repellent Textile Finishing using Natural Bio-molecules

Mosquito repellents created with essential oils extracted from aromatic plants found to be an alternative to artificially created mosquito repellents. The article briefs how the textile substrates with mosquito repellent finish provide better protection against mosquito bites.

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Importance of evaluation of PPE for medical personnel to combat COVID -19 https://www.textileschool.com/5584/importance-of-evaluation-of-ppe-for-medical-personnel-to-combat-covid-19/ https://www.textileschool.com/5584/importance-of-evaluation-of-ppe-for-medical-personnel-to-combat-covid-19/#comments Thu, 06 Aug 2020 18:23:06 +0000 https://www.textileschool.com/?p=5584 Importance of evaluation of PPE for medical personnel to combat COVID -19

Personal protective equipment (PPE) is used in a wide range of industries to protect workers from exposure to workplace hazards and is designed to address requirements specific to the context of its use. In healthcare, the goal of PPE is to protect healthcare personnel (HCP) from body fluids and infectious organisms via contact, droplet, or airborne transmission.

The ideal face mask blocks large respiratory droplets from coughs or sneezes – the primary method by which people pass the coronavirus to others – along with smaller airborne particles, called aerosols, produced when people talk or exhale. The World Health Organisation recommends medical masks for healthcare workers, elderly people, people with underlying health conditions, and people who have tested positive for the coronavirus or show symptoms.

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Significance of Cost of Quality in Garment Industry https://www.textileschool.com/5458/significance-of-cost-of-quality-in-garment-industry/ https://www.textileschool.com/5458/significance-of-cost-of-quality-in-garment-industry/#respond Mon, 12 Aug 2019 18:00:14 +0000 https://www.textileschool.com/?p=5458 Significance of Cost of Quality in Garment Industry

In today's garment business environment of global competition, reduction of the total cost of quality strengthens one's competitive position by focusing on the drivers of different key components of nonconformance.

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Quality Characterisation of Apparel https://www.textileschool.com/5409/quality-characterisation-of-apparel/ https://www.textileschool.com/5409/quality-characterisation-of-apparel/#respond Tue, 30 Jul 2019 18:32:50 +0000 https://www.textileschool.com/?p=5409 Quality Characterisation of Apparel

Quality characterization of apparel is the 2nd edition of the book that entails dimensional and colour fastness properties, durability and surface appearance of apparels along with mandatory regulation on flammability, fibre composition and care labels. Safety issues for different accessories in children garment and safety review of typical garments have been thoroughly covered in this book. The first edition of the book was published in the year 2009.

The novelty of the book is the way the topics are arranged on an actual practical way in which apparel manufacturing units, buying offices, and retailers are facing day-to-day challenges in different activities in their business. This will help the apparel business community to avoid quality-related surprises and cut down rejections. The book would be of immense use for textile/garment manufacturers, buying offices, retailers and the educational cluster of apparel/fashion.

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Role of Textile Effluent Treatment Plants (ETP) to Control Environmental Pollution https://www.textileschool.com/5335/role-of-textile-effluent-treatment-plants-etp-to-control-environmental-pollution/ https://www.textileschool.com/5335/role-of-textile-effluent-treatment-plants-etp-to-control-environmental-pollution/#respond Tue, 18 Jun 2019 19:15:58 +0000 https://www.textileschool.com/?p=5335 Role of Textile Effluent Treatment Plants (ETP) to Control Environmental Pollution

Effluents Treatment Plants or ET Plants (ETP) are the most widely accepted approaches towards achieving environmental safety. But, no single treatment methodology is suitable or universally adaptable for any kind of effluent treatment.

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Environmental Aspects in Textile Industry: Ecological Hazards and Remedial Measures https://www.textileschool.com/5293/environmental-aspects-in-textile-industry-ecological-hazards-and-remedial-measures/ https://www.textileschool.com/5293/environmental-aspects-in-textile-industry-ecological-hazards-and-remedial-measures/#respond Thu, 16 May 2019 19:52:31 +0000 https://www.textileschool.com/?p=5293 Environmental Aspects in Textile Industry: Ecological Hazards and Remedial Measures

Among many pollution-creating industries, textile has a larger share in terms of its impact with regard to noise, air, and effluent. It is, therefore, felt worthwhile to study the environmental hazards associated with various operations of textiles. In this paper, pollution arising out of noise and air is discussed. Areas of concern and their appropriate rectifying procedures are also taken into account.

Ecological degradation happens in natural fiber right from cultivation to finishing of the ultimate product. Prominent parameters and the possible package of corrective measures are highlighted. Synthetic fiber industry is not an exception to environmental pollution and therefore various pollution-creating activities are pointed out. Management of various textile wastes is also mentioned in this paper.

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Essential elements of selection of a third party testing lab in apparel export https://www.textileschool.com/5012/essential-elements-of-selection-of-a-third-party-testing-lab-in-apparel-export/ https://www.textileschool.com/5012/essential-elements-of-selection-of-a-third-party-testing-lab-in-apparel-export/#comments Sat, 13 Apr 2019 12:14:47 +0000 https://www.textileschool.com/?p=5012 Essential elements of selection of a third party testing lab in apparel export
laboratory

Apparel testing is essential before shipment to foreign countries like the US and EU. Selection of a suitable testing lab is required to get the right result. In order to achieve this, the lab has to equip themselves with equipment, calibration, proficiency testing, training etc. Such aspects have been critically reviewed in this paper.

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Crossroads of challenging times in Apparel Industry https://www.textileschool.com/5006/crossroads-of-challenging-times-in-apparel-industry/ https://www.textileschool.com/5006/crossroads-of-challenging-times-in-apparel-industry/#respond Sun, 07 Apr 2019 14:48:29 +0000 https://www.textileschool.com/?p=5006 Crossroads of challenging times in Apparel Industry
Market Pressure

Pressures in the apparel industry are complex, multidimensional, and not easy to classify. However, based on the review of experiences shared by the peers in the industry, they are classified into four categories and discussed in the paper.

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